Expert styling. Elevated everyday.

Introducing BY G, a curated collection of luxury hair tools by renowned editorial stylist and salon owner Gabrielle Roccuzzo. Blending professional performance with considered design, BY G brings salon-quality styling into your everyday routine — empowering you to achieve exceptional results with confidence, wherever you are.

Coming soon

The BY G online store on an iPhone and two iPads, showing a wide-tooth comb, the full collection of kits and the pink collection of brushes and combs